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Solution Difference between advertising and personal selling BasisAdvertisingPersonal selling FormIt is an impersonal form of communication.It is a personal form of communication.Reach It reaches masses, i.e. a large number of peopleOnly a limited number of people can be contacted.can be approached at the same time.Cost In advertising, the cost perIn this case, the cost per person is very high. person of reaching is very low.MediumIt makes use of mass media such asIt makes use of salesperson toTV, radio, newspaper, etc.contact the prospective buyer.FlexibilityIt is inflexible as the message deliveredIt is flexible as the sales presentationcannot be adjusted to the buyer's need.can be adjusted to fit customer's needs.TimeIt can cover wide market in short time.It takes a lot of time to cover the entire marketType of messageMessage of the advertiserMessage of the salesman is adjusted is standardised.according to the customer's needs.Feedback It lacks direct feedback from the customers.It provides direct and immediate feedback from the customers.Role It helps in creating interest of consumerIt helps in the process of in the firm's product.decision-making by a consumer.UtilityIt is useful to ultimate consumersIt is more useful to intermediaries likeby creating awareness about products.traders and retailers.What is meant by personal selling?What is Personal Selling. Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.
What is the difference between personal selling?Personal Selling is a marketing tool in which the sales person presents the goods to the customers and instigates them to purchase it. Sales Promotion is a range of non-personal marketing activities that are carried on to initiate sales of product and service.
What is the difference between selling and personal selling?Definition. Directing marketing is the action of selling products or services directly to the public rather than through retailers, while personal selling is a type of selling where a salesperson tries to persuade customers to buy a product.
What is personal selling and examples?A good example of personal selling is found in department stores on the perfume and cosmetic counters. A customer can get advice on how to apply the product and can try different products. Products with relatively high prices, or with complex features, are often sold using personal selling.
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