Is a wholesaler sponsored group of independent retailers that engages in group buying and common merchandising?

A wholesaler-sponsored group of independent retailers that engages in group buying andcommon merchandising-Retailer cooperative:A contractual vertical marketing network in which retailers organise a new, jointlyowned wholesale businessObjective 4:Wholesaling:all activities involved in selling goods/services to those buying for resale or business useTypes of wholesalers«Merchant wholesaler:An independently owned business that takes title to the merchandise it handles«Full-service wholesaler:Provide a full set of services, such as carrying stock, using a sales force, offering credit,making deliveries and providing management assistance«Limited-service wholesaler:Offer fewer services to their suppliers and customers«Broker:Bring buyers and sellers together and assist in negotiationWholesaler marketing decisions-Choice or target markets, positioning and the marketing mix- product and service assortment, price,promotion and placeWeek 10: Chapter 11: Communicating Customer Value: Advertising and Public RelationsObjective 1: Define the five promotion mix tools for communicating customer value.Objective 2: Discuss the changing communications landscape and the need for integrated marketing comm.Objective 3: Describe and discuss the main decisions involved in developing an advertising program.Objective 4: Explain how companies use public relations to communicate with their publics.Objective 1:Promotion mix-Five main promotion tools:1.Advertising:Any paid form on non-personal presentation and promotion of ideas, foods/ services by an identifiedsponsor2.Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service3.Personal selling: Personal presentation by the firms sales force for the purpose of making sales and buildingcustomer relationship4.Public relations:Building good relations with the company’s various publics by obtaining favourable publicity,building up a good corporate mage, and handling or heading off unfavourable rumours, stories and events5.Direct marketing:Direct connections with carefully targeted individual consumers to both obtain an immediateresponse and cultivate lasting customer relationshipsPromotion mix strategiesPush strategy:Using sales force and trade promotions to push product through channels to final consumers-The producer promotes the product to channel members, who in return promote it to final customersPull strategy:Producer directs its marketing activities (primarily advertising and consumer promotion) towards finalconsumers to induce them to buy the productObjective 2:Integrated marketing communicationsIMC:Careful integration of a company’s many communications channels to deliver a clear, consistent and compellingmessage about the organisation and its brands-IMC calls for recognising all touch points where the customer may encounter the company and its brandsThe new marketing communications landscape:-Consumers are changing- better informed and communication empowered-

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Is a wholesaler sponsored group of independent retailers engaged in group buying and merchandising?

Are a group of independent retailers that band together to set up a joint owned central wholesale operation and conduct joint merchandising and promotion efforts?

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products nonfood items and services?

Which of the following describes an off price retailer?