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What is the best example of central route persuasion?For example, if you want to sell a video game to someone, central route persuasion is when you persuade someone who is already into video games and into the type of video games that you're pitching. They will be interested in the content of the game, as well as how it compares to similar games.
Under which condition are you likely to follow the peripheral route to persuasion quizlet?The peripheral route is used when the attractiveness, prestige, length of argument of communication is important, though careful processing is not necessary, for it does not need effortful cognitive functioning. One's attitude will change during the process of peripheral route based on the persuasion cues.
What is central route of persuasion?the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
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