Which includes all the activities involved in selling products or services directly to final consumers for their personal non business use?

Presentation on theme: "16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use."— Presentation transcript:

1 16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

2 15-2

3 16-3 Retail Positioning Map

4 16-4 Department Store Model: Strong Retail Brand Approach

5 15-5

6 16-6 Department Store Model: The Showcase Store

7 The Showcase Store 15-7

8 15-8

9 15-9

10 15-10

11 16-11 Location Decision General business districts Regional shopping centers Community shopping centers Strip malls Location within a larger store

12 16-12 Indicators of Sales Effectiveness Number of people passing by % who enter store % of those who buy Average amount spent per sale

13 15-13 e-Commerce Marketing Practices Pure-click Brick-and- click Brick-and- mortar

14 15-14 Buyer Expectations for e-commerce Ability to order a product online and pick it up at a convenient retail location Ability to return an online-ordered product to a nearby store Right to receive discounts based on total online and offline purchases

Marketing MCQ Marketing ______ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

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Introduction of Marketing 101 Armstrong

Terms in this set (25)

Retailing

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

Retailer

A business whose sales come primarily from retailing.

Shopper marketing

Using point-of-sale promotions and advertising to extend brand equity to 'the last mile' and encourage favorable in-store purchase decisions.

Specialty store

A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

Department store

A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

Supermarket

A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

Convenience store

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.

Superstore

A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.

Category killer

A giant specialty store that carries a very deep assortment of a particular line.

Service retailer

A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.

Discount store

A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.

Off-price retailer

A retailer that buys at less-than-regular wholesale prices and sells at less than retail.

Independent off-price retailer

An off-price retailing operation that is either independently owned and run or is a division of a larger retail corporation.

Factory outlet

An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

Warehouse club

An off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees.

Corporate chains

Two or more outlets that are commonly owned and controlled.

Franchise

A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system.

Shopping center

A group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Wheel-of-retailing concept

A concept that suggest new types of retailers usually begin as low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.

Wholesaling

All the activities involved in selling goods and services to those buying for resale or business use.

Wholesaler

A firm engaged primarily in wholesaling activities.

Merchant wholesaler

An independently owned wholesale business that takes title to the merchandise it handles.

Broker

A wholesaleer who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

Agent

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

Manufacturer's sales branches and offices

Wholesaling by sellers or buyers themselves rather than through independent wholesalers.

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What includes all of the activities involved in selling goods or services to those who buy for resale or business use?

What includes all the activities involved in selling goods or services to final consumers for ultimate consumption?

Which of the following encompasses all activities involved in selling products and services to those buying for resale or business use?

Is the selling of goods and service to final consumer?