1. Plan Show -Analyze (clarify purpose): demographics, psychographics, and motivation 2. Write -Use positive polite language *keep language simple 3. Complete -Revise Writing persuasive-messages from Umar Waheed To some professionals, writing is a daunting task. So much so that they have a fear of penning ink on paper and often miss deadlines or poorly communicating company or marketing information. The writers writing paralysis ends up wasting company resources such as time and money. The truth is, writing, like any other skill, takes practice to master.Business writing skills are a necessary skill-set for marketers to master. As part of the job, a marketing professional must write advertising copy, press releases, sales copy, internal reports, social media postings, blog posts, and much more content. The three-step writing process helps business writers, like marketing professionals, create compelling messages in any medium. It allows them to communicate their message effectively while meeting their target audience’s needs. The three-step process also ensures that writers make the best use of their time and the audience’s time. As the writer gets more practice with the three-step writing process, it becomes easier to write. Below are the steps to the three-step writing process (For a visual representation, see the Three-Step Writing Process chart below.). Three-Step Writing Process
Download the Three-Step Writing Process PDF. FREE. Download pdf Three-Step Writing Process Details
1. PlanningAnalyze the Situation Gather Information Select the Right Delivery Vehicle Organize the Information
2. WriteAdapt to the Audience Connect with your audience by being sensitive to their needs and using a “you” attitude. (See explanation of the “you” attitude below.) Build a strong relationship with the audience by establishing credibility and projecting your company’s brand image. Use a conversational tone, plain English, and an appropriate voice to deliver the message. Compose the Message
3. CompleteRevise the Message Produce the Message Proofread the Message Distribute the Message Deliver the message using the chosen communication vehicle. Make sure that all documents and files successfully distributed are relevant to the communication item. While writing may seem challenging at first, practicing often and implementing the three-step writing process will help improve writing skills. The more a business professional writes and uses the three-step process, the more automatic their writing becomes.
The "You" AttitudeThe “you” attitude is an audience-centered approach to communicating that involves understanding and respecting your audience and making every effort to get your message across in a meaningful way. The “you” attitude contrasts messages in stark contrast to statements about “me.” The goal is to learn as much as possible about your audience. Learn things such as their biases, education, age, status, style, and personal and professional concerns. Using this information, you can satisfy their need through communication. What are the 3 steps of writing process?Writing is a process that can be divided into three stages: Pre-writing, drafting and the final revising stage which includes editing and proofreading. In the first stage you research your topic and make preparatory work before you enter the drafting stage.
What are the three steps when writing persuasion?Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis.
What are the steps in the threeThe three-step writing process includes planning, writing, and completing the business message. Planning involves analyzing the situation, gathering information, selecting the right medium for your message, and organizing the information.
What does the threeThree simple steps to this proven writing process: planning, writing, and completing. Following the process will help you optimize your writing time. By planning your messages, you can write or communicate effectively.
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