Most people think coupons are just ordinary discounts, nothing more. Look closer! Coupons help marketers grow market share, increase sales volume, sell faster, cultivate loyal customers, and drown out competitor advertising. GENERATE REPEAT BUSINESS
Coupons can encourage consumers to make a repeat purchase. Offer a discount on their next purchase, and you will be at the top of their shopping list. ACCELERATE PURCHASING
Coupons can accelerate repeat purchasing behavior. With a time-sensitive discount offer (a coupon with an approaching expiration date), consumers will buy more product, faster. INCREASE CONSUMPTION RATES
When a coupon reduces the cost of ownership, consumers become willing to buy more of your product, faster. They recognize the value and are more willing to use your product. They become less concerned about waste and more interested in value. Marketers end up selling more in a shorter period of time. BLOCK COMPETITOR MESSAGING
Your competitor may have pretty packaging, funny ads, and any number of other desirable traits. But a coupon offers a discount, a.k.a. money in pocket, and that can drown out all of your competitors' hard work. Gallimore Industries prints in-pack and on-pack promotional items, including coupons. Gallimore also provides inserting equipment that can insert your promotional item. For a no-obligation estimate, please share details about your next project with us: GET A FREE ESTIMATE:QUANTITYARTWORK (attach a file, optional) DESCRIBE THE APPLICATION YOUR NAME YOUR COMPANY YOUR EMAIL ADDRESS YOUR PHONE NUMBER TIMEFRAME FOR PURCHASING Please help us prevent spam by typing the characters in this image:
When you choose Gallimore, you gain access to our in-house prepress, multiple high speed web presses, folding, die cutting, wrapping, warehousing, and distribution departments. Gallimore's AIB (American Institute of Baking) certification ensures the insert materials we use are traceable and provides a clean environment. And our decades of experience will help you meet FDA and USDA regulations, avoid recalls, and produce reliable inserts best suited for your product. Gallimore inserts are designed for 100% compatibility with Gallimore inserter equipment. Gallimore coupons are supplied in trays or bandolier-style for easy handling and loading in our various inserter models: Gallimore's high speed web presses produce colorful promotions supplied in trays or bandoliers for easy handling and loading in our various inserter models. If you have ever delayed a purchase until the item went on sale, or made an unplanned purchase because you had a coupon for the product, or developed loyalty to a brand because you received a free sample, you responded to a sales promotion. Sales promotions take many forms and are best known for helping to boost sales in the short term. Sales promotion is usually about enticing a customer to buy a product and less about educating the consumer. Consumer-oriented sales promotions can be inducements offered by retailers to consumers, such as half-off coupons you might receive from your local pizza store. Retail promotions might also include short-term price discounts, double coupons offered at your grocery store or special features, such as an extra pizza topping with a purchase of $10 or more for a limited time.
Business-oriented promotions include off-invoice discounts, merchandise allowances and promotional allowances offered to wholesalers and retailers by manufacturers, raw materials suppliers, component parts manufacturers or business product or service suppliers selling to other businesses.
Many sales promotions methods are available. Price discounts offer a discount on the usual sales price or more of the product at the usual price. Coupons are used to encourage repeat purchase of a specific product or at a specific store by offering till coupons as a part of the customer's receipt. Competitions and prizes are also used creatively by many retailers and manufacturers although they are subject to legal restrictions. Frequent user and loyalty incentives, such as frequent flier programs, encourage customers to continue using the same airline.
A successful sales promotion might have one or more goals beyond stimulating demand in the near future. A sales promotion can build product awareness, such as when a new product is introduced to the market or to create interest in a product in a competitive field. For some products, a sales promotion can also provide needed information to the consumer by offering a free trial period.
Measuring SuccessThe chief way to measure the success of a sales promotion is to compare the sales of the product during the sales promotion to a period in time when there was no sales promotion in effect.
What is a coupon simple definition?
cou·pon ˈkü-ˌpän ˈkyü- : a statement of due interest to be cut from a bearer bond when payable and presented for payment. also : the interest rate of a coupon. : a small piece of paper that allows one to get a service or product for free or at a lower price: such as.
What is the purpose of coupons?
Consumers pointedly look for and use coupons to save on their purchases, and businesses benefit from offering coupons from helping to build brand loyalty to encouraging repeat business from consumers. Companies who develop a smart coupon strategy can benefit from increased sales.
What is coupon and how it works?
You cut coupons out of newspapers and magazines, take them to the store and use them to get discounts on certain products. A coupon is the same as cash. For example, if you have a $1.00 off coupon on a box of cereal, the cashier takes the coupon as though it were cash.
/ˈkuːpɒn/ us. COMMERCE. a piece of paper or card that customers can use to buy goods and services at a lower price, or to get them free: This week shoppers can use discount coupons to get money off gasoline. cut out/clip a coupon Clip this coupon for $10 off your next purchase.
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