What expresses the purpose and destination that a company hopes to reach?

Definition

A mission statement is a precise definition of what an organization does on a daily basis and what it intends to accomplish in the future, through the collective efforts of members of the organization. It clearly states the organization’s long-run vision of what it is trying to become, why the organization exists, and the unique aim which distinguishes it from other similar organizations. The mission statement signifies initial clarity of goals and objectives and gives a sense of purpose and direction in the organization. It serves as an umbilical cord, linking what the organization does in the market place with what it does internally. A mission statement is therefore a brief description of a company’s fundamental purpose of existence. Thus, the mission statement attempts to answer...

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Authors and Affiliations

1. Professor of Management, Department of Business Management, University of Calabar, Etta Agbor Road, Calabar CRS, Nigeria

   Dr. Benjamin James Inyang Ph.D.

Authors

1. Dr. Benjamin James Inyang Ph.D.

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Correspondence to Benjamin James Inyang Ph.D. .

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Editors and Affiliations

1. London Metropolitan Business School, London Metropolitan University, Moorgate, London, UK

   Samuel O. Idowu

2. Loyala University New Orleans, New Orleans, LA, USA

   Nicholas Capaldi

3. International Labor Organization, International Training Center, Viale Maestri del Lavoro, Turin, Italy

   Liangrong Zu

4. Indian Institute of Plantation Management, Bangalore, India

   Ananda Das Gupta

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Inyang, B.J. (2013). Mission Statements (Credo, Way, Vision). In: Idowu, S.O., Capaldi, N., Zu, L., Gupta, A.D. (eds) Encyclopedia of Corporate Social Responsibility. Springer, Berlin, Heidelberg. //doi.org/10.1007/978-3-642-28036-8_202