Why Was My Facebook Ad Account Disabled?
Don’t panic! We’ll figure this out together! You’ll need to find out what you might have done wrong, so you don’t repeat it in the future (if it was your fault).
If a Facebook ad account has been disabled, it’s usually because of a repeated offense.
Your ad account can get banned because of your ads, or “suspicious” activity on your account. You can read the entire list of advertising policies here.
1. Overspending: Facebook wants to avoid spamming users, so you can’t spend exorbitant amounts of money on your ads all at once, especially when you have a new ad account.
We advise you to scale your daily budget up by less than 5%-15% until you’ve reached your advertising goals.
2. Logging in from different IP addresses: Facebook may associate this with online fraud. If you login to your Ads Manager using a different device, Facebook may consider this “suspicious” if it’s done too often.
We recommend that you only use one device. If you absolutely need to login somewhere else, try using your mobile device.
3. Not keeping a tight circle: If any user on your ads account gets their personal advertiser’s account banned, you may lose your ads account by association.
4. Late payments: When you aren’t paying pending bills on time, your account may get flagged as unreliable.
Make sure you always have a credit card on file, or available credit on your account.
5. Unclear landing pages: Any pages that users are directed to through your ads should pertain to the information in the ad.
It should also contain business information like a logo, contact information, resources, company name and a disclaimer.
6. Using the same payment methods for different ad accounts: Facebook uses payment methods to recognize previous offenders.
If you’ve been banned in the past, avoid using the same payment method for the next ad account.
7. Not keeping Facebook advertising information confidential: Make sure it stays with and isn’t used for anything like selling contacts to other companies.
8. Ads disapproved according to Facebook’s guidelines: Make sure your ads abide by the following guidelines.
- The Facebook Community Standards. They are based on authenticity, privacy, safety and dignity.
- Facebook’s Terms of Service. This concerns the content you are posting as an ad.
- Facebook’s Advertising Policies (some things may take you by surprise!).Our video, Facebook Ad Policies (full course) goes over the whole thing, including what you really need to watch out for! You can also read our summary below:
Facebook Advertising Policies (summary):
Facebook may ban your ads for the following reasons:
- Personal attributes: Don’t personally address users by using words like “you”.
- Facebook Brand: Remember to capitalize the word “Facebook” and to not make Facebook the main subject of the ad.
- Restricted keywords and subjects: Using AI screening, Facebook is able to detect, flag down and restrict any ads that contain keywords regarding sensitive subjects. This includes topics like fat-loss, anti-aging, and unsafe substances.
- Covid-19 Vaccine: Any ad that discourages the users from taking covid-19 vaccines will be rejected.
- Before-and-after images: When it comes to anything regarding users’ health, Facebook restricts before-and-after images that “contain unexpected or unlikely results” that “generate negative self perception”. This usually pertains to the fitness and dieting industry.
- Quality of content: Facebook might disable your account if your ads have poor quality. This can be because of grammar, poor image quality or EXCESSIVE USE OF CAPITAL LETTERS.
- Targeting: You can’t use targeted ads to “discriminate against, harass, provoke or disparage users or to engage in predatory advertising practices. Your custom audience must comply with the applicable terms.
- Lead ads: You cannot request sensitive information such as account numbers, health information and religion.
- Restricted Content: Be sure to check your regional guidelines on any subjects that are controlled by the state such as alcohol, casinos, tobacco products etc.
9. Ads flagged later on. If your ad has been running for a while and you’re wondering why it suddenly gets disapproved, the following reasons could be why:
- Your ad is showing up too often or has been running for too long. It’s possible that Facebook users have flagged your ad because they’ve seen it too many times, or it’s not content they want to see.
- Negative user feedback. If users find your ad annoying, disturbing or suspicious, they may flag it.
Your account was reviewed by a Facebook ads rep and they found a violation that was previously overlooked. Even if your ads already got approved, make sure you follow the ad policies as closely as Facebook does!
How do I request access to my Facebook page ads?
Steps to request access to a Page in Business Manager:.
Go to Business settings..
Below Accounts, click Pages..
Click the blue Add drop-down button..
Select Request access to a Page..
Enter the Facebook Page name or URL..
Use the toggles to choose which permissions you need..
Click Request access..
How do I request a review on Facebook ads?
To request a review:.
Go to Business Support Home..
Click to select your account or catalog with the rejected ads..
Select the ad, ad sets or campaigns that you believe were incorrectly rejected..
Click Request review and select Submit..
Can I request admin access to Facebook page?
The standard way of adding an Admin is to go to Settings at the top of your Page, then select Page Roles on the left sidebar. Once you are there, you can add the e-mail address of the person you want to add as an Admin and select their level of access to your Page.
Why is my advertising access restricted on my Facebook page?
Facebook typically throws this ban down when they feel that there has been 'suspicious activity' in your account. This can be things like hacking attempts, too much ad spend in a short time for new accounts, or if someone is using a gray account (aka using a fake Facebook profile to run ads).
