What is the time frame of sensory memory?

Medically Reviewed by Dan Brennan, MD on November 27, 2021

Sensory memories are stored for a few seconds at most. They come from the five senses: hearing, vision, touch, smell, and taste. They are stored only for as long as the sense is being stimulated. They are then reprocessed and associated with a memory that may store in your short-term memory.

Types of Sensory Memory

Each sense has a different type of sensory memory linked with it, including:

Iconic memory. This is associated with things that you see. It has a large amount of storage but stores the memory for less than a second. The brighter the image, the longer it stays in your iconic memory.

Echoic memory. This is associated with sound and hearing. Your brain takes a few seconds to process echoic memories. Once the sound enters your ear, your temporal lobe processes it. Research shows that echoic memory is essential to learning a language and that people who have trouble speaking may store echoic memories for shorter amounts of time.

Haptic memory. This type of memory is related to your sense of touch. It can include sensations like pressure, pain, itching, or something that feels good. Haptic memory allows you to identify things you’re touching.

Olfactory memory. This is associated with smell. Once you take in a smell, it travels quickly to the parts of the brain that help form long-term memories. Olfactory memory helps you identify tastes because molecules from the food you chew go into your nose. Without smell, you would only be able to taste basic flavors like sweetness.

Gustatory memory. Associated with taste, gustatory memory has a close relationship with olfactory memory. It helps you identify foods through the five basic flavors your tongue identifies through the gustatory receptor cells:

  • Salty
  • Sweet
  • Bitter
  • Umami
  • Sour

Examples of Sensory Memory

Iconic memory examples. Iconic memories are visual. When you flip a light switch, the brief image in your memory that remains of what you saw before you turned off the lights is an iconic memory.

Or imagine that you’re riding in a car and see cows grazing in a field. After you pass the field, the short memory that remains of the cows is an iconic memory. If you pass a row of businesses on a road, your short memory of which businesses were there and what their signs looked like is also an iconic memory.

Echoic memory examples. The ability to listen to a song and recognize it involves echoic memory. Your echoic memory records each note and helps your brain connect the tones, allowing you to recognize it as a song.

Another example is the ability to understand language. A similar process happens with speech and echoic memory. This form of memory records each syllable or sound and connects it to the next syllables, helping your brain recognize words and sentences that you can understand.

Haptic memory examples. Anything that uses the sensation of touch also uses your haptic memory. For example, when you feel a raindrop on your skin, your haptic memory records that sensation, helping you recognize what ‘s happening.

Haptic memory is also involved when you play a musical instrument. It helps you sense where your fingers are so you can play the right notes. Similarly, haptic memory helps you find the right keys when you’re typing on a computer.

Olfactory memory examples. Your olfactory memory plays a role in taste, but it can also conjure up old memories and emotions. For example, when you smell something from your childhood, it helps your brain bring up other memories associated with that smell. This sense can also convey emotions. When you smell a candle and it reminds you of a peaceful feeling, your olfactory memory is at play.

Gustatory memory examples. Similar to smells, tastes can help you recall old memories. For instance, if you eat something that once made you sick to your stomach, you may have nausea the next time you eat that food. This is an evolutionary advantage that helps you avoid poisonous foods by remembering things that may be harmful.

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  • Figure \(\PageIndex{1}\): Memory duration. Memory can be characterized in terms of stages—the length of time that information remains available to us. [“Memory Duration” by University of Minnesota is licensed under CC BY-NC-SA 4.0. Adapted from Atkinson and Shiffrin (1968).]

    Figure \(\PageIndex{2}\): Measuring iconic memory. Sperling (1960) showed his participants displays such as this one for only one-twentieth of a second. He found that when he cued the participants to report one of the three rows of letters, they could do it, even if the cue was given shortly after the display had been removed. The research demonstrated the existence of iconic memory. [“Measuring Iconic Memory” by Judy Schmitt is licensed under CC BY-NC-SA 4.0. Adapted from Sperling (1960).]

    Is 10 × 2 − 5 = 15?

    (Answer YES or NO)

    Then remember “S”

    Is 12 ÷ 6 − 2 = 1?

    (Answer YES or NO) Then remember “R”

    Is 10 × 2 = 5?

    (Answer YES or NO) Then remember “P”

    Is 8 ÷ 2 − 1 = 1?

    (Answer YES or NO) Then remember “I”

    Is 6 × 2 − 1 = 8?

    (Answer YES or NO) Then remember “U”

    Is 2 × 3 − 3 = 0?

    (Answer YES or NO) Then remember “Q”
    Figure \(\PageIndex{3}\): Short-term memory decay. Peterson and Peterson (1959) found that information that was not rehearsed decayed quickly from memory. [“STM Decay” by Judy Schmitt is licensed under CC BY-NC-SA 4.0. Adapted from Peterson and Peterson (1959).] 019 3586 10295 861059 1029384 75674834 657874104 6550423897
    Figure \(\PageIndex{4}\): Impossible (left) and possible (right) chess positions. Experience matters: Experienced chess players are able to recall the positions of the game on the right much better than are those who are chess novices. But the experts do no better than the novices in remembering the positions on the left, which cannot occur in a real game. [“Impossible and Possible Chess Positions” by University of Minnesota is licensed under CC BY-NC-SA 4.0.]

    Is sensory memory the shortest duration?

    Sensory memory is the shortest-term element of memory. It is the ability to retain impressions of sensory information after the original stimuli have ended.

    Is sensory memory slow?

    It is also sometimes called working memory. Sensory memory's psychological definition is this: ultra-short-term memory, which literally lasts only a few seconds (or even less than a few seconds).

    Is sensory memory long

    What is sensory memory? Sensory memory is a very short-term, but large capacity memory source. One way to think of this memory type is like the start of your memory. It's when you take in everything around you before transmitting a portion of what you see to short-term memory.

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