What is receiver in elements of communication?

Elements of Communication Process in Business We, define Business Communication Process like the way by which sender and receiver exchange essential information. It includes a few sequential parts otherwise components. The Communication process occurs here six phases containing nine elements. First, the sender has a thought; second, the sender encodes the thought; third, the sender transmits the message through using exact media; fourth, the receiver sends his answer to the sender as feedback. Figure shows the communication process which contains nine elements. Sender and receiver are the two most important parties; message and media are the two most important communication functions and the last element in the method is noise which interrupts the flow information.

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Elements of Communication Process
2. Receiver
6. Feedback
What is receiver in communication?
What is receiver element?
What is the Role of receiver?
What is response in elements of communication?

The components or elements of the Business Communication Process are ornately explained under with the help of a fantasy television advertisement Unilever Bangladesh Ltd of Lux Soap.

Elements of Communication Process

Sender: Sender is the person or party who sends the message or idea to the receiver. Sender is the source of any communication and communication takes place based on him. in our example, Unilever Bangladesh Ltd. is the sender.

Encoding: Encoding means the process of putting thought into symbolic form which can be understood by another person to whom the sender wants to communicate the idea. In other word, encoding means converting the idea into a understandable message. In our example, Unilever advertising agency assembles words and illustrations into an advertisement that will convey the intended message.

Message: Message is the set of symbols that the sender transmits to the receiver through the media or channel. We exchange messages in oral, written and symbolic form. In our example, message is the actual advertisement of Lux given by Unilever.

Media: Media refers to the specific communication channel through which the message moves from sender to receiver. It bridges the gap between the sender and the receiver. We use different types of media for transmitting messages like letter, newspapers, radio, TV, telephone, fax, e-mail etc. in our example; media means television and specific television program that Unilever selects.

Decoding: Decoding is the process by which the receiver assigns meaning to the symbols encoded by the sender. According to Bovee and Others, “Decoding is the process of interpreting a message to arrive at the senders meaning.” Communication will be more effective if decoding matches clearly with encoding. In our example, the consumer watched the advertisement of Lux and interprets the words and illustrations it contains.

Elements of Communication Process

Receiver: Receiver is the person or party who receives the message sent by the other party (sender). In our example, receiver is the audience who watches the advertisement of Lux soap.

Response: Response is the reaction of the receiver after being exposed to the message. it is the action or reaction of the receiver after getting the message. The response may be immediate or deferred, favorable or unfavorable. In our example, the responses of advertisement of Lux may be consumer likes Lux better, likely to purchase Lux soap next time etc.

Feedback: The observation of the receiver’s response is called feedback. In other words, the part of the receiver’s response communicated back to the sender is called feedback. Actually, it is the amount of response of the receiver that reaches to the senders. In our example, the feedback may be that consumers praise or criticize Unilever advertising its products. Feedback is extremely important for making two-way communication effective. It enables the sender to evaluate the effectiveness of the message.

Noise: The last element of Business Communication Process is noise. Noise is the unplanned static or distortion during the communication process that results in the receiver’s getting a different message than the sender sends. It is the disturbance occurred in the process of transferring the information. Noise may occur in any of the steps in the communication process. In our example, the audience or consumer may have poor TV reception or may be distracted by family members while watching the advertisement.

Effective communication skills are critical for success in nearly any profession. Successful professionals know the importance of communication. They understand the process and how, if correctly used, it will help them be more successful on and off the job.

Here are 7 elements that are essential to successful communication.

1. Sender

The sender is the person who is trying to communicate a message.
The sender wants the other person to receive and understand his/her message. The intent of the message is usually to get the other person(s) to do or understand something.

Unfortunately, in the transference of information, the other person(s) may not understand the message the way the sender intended. In fact, it is not uncommon for the other person(s) to respond in some affirmative manner communicating the message was received. This does not mean the message was understood the way the sender intended.

2. Receiver

The receiver is the recipient of the message and must translate the words into thoughts, process the thoughts, and determine how to respond to the sender.
The challenge is that since the receiver’s education and experience may be very different from the sender, words often have different meanings.

3. Message

While you may carefully choose the words to speak, words alone represent a small percentage of what is received by the other person. In fact, according to the literature, words carry the least value in the message.

Hence, what is said is not nearly as communicative as body language and voice inflection. Even when no words are spoken, communication is taking place. If a person frowns, does not make eye contact, or looks at his/her watch a message is being sent…and it may not be the intended message.
Consequently, it makes sense to pay attention to body language and voice inflection. This takes more than casual watching and listening. It takes our full attention to be most effective.
An effective message is one where there is congruency, or agreement, between the words, meaning, and emotion. Body language and voice inflection are essential in achieving congruency.

4. Channel

Channel is the medium used by the sender to send the message to the receiver. This may be in-person, via telephone, e-mail, text message, written correspondence or a third-party.
An important point to remember is that when communication is only verbal the most important element of communication…body language…is left out. If the communication is written, then both body language and voice inflection are left out.
Therefore, depending on the nature of the message to be sent, a sender will want to consider which medium to use. More critical messages may require face-to-face meetings, while less critical messages may be appropriately sent via a verbal or written message.

5. Noise

Noise refers to interference that takes place during the communication process. Both the sender and receiver may be distracted by noise. Noise may come from internal (thoughts, emotions, etc.) or external sources (radios, other conversations, etc.).
When encountering a noise, take steps to reduce the distraction. If the noise is internal, take some time to refocus. Taking several deeps breathes can help. Excusing yourself to go get a drink of water may be the mental break needed to clear the mind.
If the noise is external, then try to find a quieter location for the meeting. If necessary, consider rescheduling the meeting for a time when there are fewer distractions.

6. Feedback

Feedback is the process of determining if the message has been properly received. This can be initiated by the sender or receiver. The sender, for example, may ask the receiver to repeat the message to confirm that the message was received as intended. On the other hand, a good listener will provide feedback to confirm that he/she correctly received the message.

Feedback may occur in four ways.

First, and probably most common, is paraphrasing. Paraphrasing is reciting back what the other person said in your own words.
The second is summarizing. This involves making a brief statement of the key points and feelings expressed by the other person.
The third is to reflect the feelings. The focus is not so much on the message as the emotions behind the message. This is often an effective way to reflect empathy.
The fourth way is to reflect meaning. The focus of this type of feedback is to identify the meaning being expressed by the other person. On occasion, a person says one thing, but it carries a different meaning.

Feedback Examples

MessageI came to work today intending to do I/M undercover runs and there are no vehicles available. I will have to go to another lab to obtain a suitable vehicle.ParaphrasingI heard you say that because there are no vehicles here you will have to pick up a vehicle at another lab before you can start work on your runs.SummarizingI heard you say you will have to get a vehicle at another lab before you start work. You sound frustrated.Reflecting FeelingsYou sound upset.Reflecting MeaningAre we having problems getting undercover vehicles again?

Each of these different forms of feedback has a place in the communication process. Two things occur when feedback is provided. First, it helps ensure the message was clearly received. Second, it is a way of valuing the sender. When the receiver takes the time to make sure the message was correctly heard and understood it communicates that the sender is important…valuable.

What is receiver in communication?

In the communication process, the "receiver" is the listener, reader, or observer—that is, the individual (or the group of individuals) to whom a message is directed. The receiver is also called the "audience" or decoder.

What is receiver element?

2. Receiver. The receiver is the recipient of the message and must translate the words into thoughts, process the thoughts, and determine how to respond to the sender.

What is the Role of receiver?

What is the Role of a Receiver? The purpose of the receiver is to preserve property or other assets of the parties subject to litigation in an effort to ensure an equitable outcome for all parties involved.

What is response in elements of communication?

After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile, or some other action. "Even a lack of response, is in a sense, a form of response" (Bovee & Thill, 1992).