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Difference between advertising and personal selling
BasisAdvertisingPersonal selling FormIt is an impersonal form of communication.It is a personal form of communication.Reach It reaches masses, i.e. a large number of peopleOnly a limited number of people can be contacted.can be approached at the same time.Cost In advertising, the cost perIn this case, the cost per person is very high. person of reaching is very low.MediumIt makes use of mass media such asIt makes use of salesperson toTV, radio, newspaper, etc.contact the prospective buyer.FlexibilityIt is inflexible as the message deliveredIt is flexible as the sales presentationcannot be adjusted to the buyer's need.can be adjusted to fit customer's needs.TimeIt can cover wide market in short time.It takes a lot of time to cover the entire marketType of messageMessage of the advertiserMessage of the salesman is adjusted is standardised.according to the customer's needs.Feedback It lacks direct feedback from the customers.It provides direct and immediate feedback from the customers.Role It helps in creating interest of consumerIt helps in the process of in the firm's product.decision-making by a consumer.UtilityIt is useful to ultimate consumersIt is more useful to intermediaries likeby creating awareness about products.traders and retailers.