Kem its cosmetics cc cream review

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When you find something you love, you hold on to it—and beauty lovers know this best. I've been using It Cosmetics Your Skin But Better CC+ foundation for the last seven years. It's my ride-or-die foundation, and I always have a tube of it in my bathroom cabinet, tote bag, desk drawer back when I worked in an office, and my car (because ya never know). As a commerce editor, I've tried hundreds of foundations over the years, but this is the only one I'll purchase again and again—it's just that good.

And lucky for me (and now you), it's on secret sale: You get to snag two for $45 (normally $88 when purchased separately). In this economy, it makes sense to double up and save $$$. At least, it's what I'm doing.

Kem its cosmetics cc cream review

IT Cosmetics, CC+ Cream SPF 50 Foundation Duo — $45.00

Originally $88, now $45

Shades available: 21

Pros:

  • Lightweight, but full coverage
  • Blurs pores and masks blemishes
  • Hydrates skin
  • Has SPF 50
  • Generous amount in tube
  • Wide variety of shades
  • Buildable
  • Hyaluronic acid for healthy aging

Cons:

  • Does not provide matte coverage (if that’s what you’re looking for)

What makes It Cosmetics Your Skin But Better CC+ Cream special

You Skin But Better CC+ Cream isn't a regular foundation—it's a cool foundation that's also a serum, moisturizer, and primer, all with SPF 50, so you've got UV-protection, too. What makes it so unique is that it simultaneously gives you full, creamy coverage while acting like a tinted moisturizer. It's seriously hydrating, leaving skin feeling supple and soft—never flaky or dry (a problem I have with most full-coverage foundations).

That's because it features skin-care superstar ingredients like hydrolyzed collagen (to plump skin and smooth fine lines), niacin (for hydration), and hyaluronic acid (more hydration) so it really feels like a serum or moisturizer. I have naturally oily-combo skin and it prevents it from overproducing more oil throughout the day—I'll wear this stuff from 9 a.m. until 10 p.m. with no touch-ups and my makeup barely budges (and my face doesn't look shiny or slick). But if you have dry skin, it's even more of a winner.

In terms of consistency, it's really light for a foundation, and very buildable (it's very similar to a CC or BB cream). I apply it to my skin with a Beautyblender sponge, but in a pinch I've also used my fingers, and application is seamless. Once it's on, it has a "barely there" feel, and I honestly forget I'm wearing makeup. Its dewy finish gives your complexion that "lit from within" glow, and it also avoids making it look like you're wearing globs of makeup—it truly lives up to its "Your Skin But Better" name.

Kem its cosmetics cc cream review
Photo: Gina Vaynshteyn

And for added context: I deal with slight redness, uneven skin tone, and blemishes (especially before my period). This formula evens out my complexion, giving it a healthy glow, and covers up zits without clogging pores. I've had friends ask me if I had recently gotten a facial because my skin looked so bright and dewy. And the color-matching is perfect for me (I'm wearing "Fair Light" but I switching between that and "Fair Ivory" and "Fair" in the winter and summer months).

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Kem its cosmetics cc cream review

Here's what application looks like (I'm only wearing the CC+ foundation on my skin—no blush, bronzer, concealer, etc.):

Kem its cosmetics cc cream review
Photo: Gina Vaynshteyn

It's truly a one-stop-shop for effortlessly even, glow-y skin that feels bouncy and looks healthy. BRB though, I'm gonna snag a few tubes before the sale ends.

Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

As an avid Korean makeup lover, bb creams and cc creams are nothing new to me. In fact, most Western versions disappointed me because they lacked the skincare aspect. Color options were slightly improved but formulations were mostly disappointing. When the it Cosmetics Your Skin But Better CC Cream SPF 50+ was released, I turned away. However, a glowing review from Emily Noel made me change my mind. Still slightly skeptical, I went with the travel size. After giving it several months of wear, I'm ready to share my thoughts!

{AT A GLANCE}

The it Cosmetics CC Cream fuses makeup and skincare. Claiming to offer full coverage without creasing or cracking in fine lines, it contains physical sunscreens only as well as various vitamins and botanical extracts for brighter, hydrated and smoother skin. This formula is paraben free for those concerned. it Cosmetics was recently acquired by L'Oreal and so may not be considered cruelty-free for some. In my case, I do consider in cruelty-free as long as they continue to not test either ingredients nor the finished products on animals during any stage of manufacturing AND do not sell in China.

Each full-sized bottle contains 1.08 fl oz/32ml for $38usd. That comes out to $35.19usd per oz. The travel sized bottle contains 0.4 fl oz for $15usd. That comes out to $37.50usd per oz. Pretty comparable since travel sizes usually come out to be more expensive than buying the full size. Shade range includes 5 colors but the travel sizes only come in two: Light and Medium. I have mine in Light.

{THE BREAKDOWN}

Let's talk about the ingredients. The first five after water are snail secretion filtrate, butylene glycol, phenyl trimethicone, dimethicone and butylene glycol dicaprylate.

  • Snail secretions are all the rage in South Korean skincare and though it grosses me out, it's very hydrating.
  • Butylene glycol is used as a solvent, as a viscosity-decreasing agent and as a conditioning agent.
  • Phenyl trimethicone is a derivative of silica; acts as a skin-conditioning agent (moisturizer).
  • Dimethicone is a silcone; acts as a lubricant and conditioning agent.
  • Butylene glycol dicaprylate is a skin-conditioning agent and penetration enhancer.

Looking at the ingredient list, there's quite a lot of silicones. I personally don't mind silicones in makeup because it smooths my bumpy skin texture and helps with the blending process. But for those who are sensitive, I'd recommend avoiding it or trying a small sample first. There are only physical sunscreens in this formula: titanium dioxide and zinc oxide. Both of these provide excellent UVA and UVB ray protection. As a recap, UVB is what causes tanning and sunburns whereas UVA is the silent killer, affecting the deeper dermal layers. These are widely approved for sensitive skin types. All the botanical extracts and vitamins are present in amounts of 1% or lower. I'm not sure how much of each type is needed for efficacy so I wouldn't put stock into it. If you are worried about phototoxicity, there are several citrus oils: lemon, bergamot, orange, lime and grapefruit. It's up to you to decide whether the good outweighs the bad.

The packaging is my type. The tube style lets me squeeze out as much or as little as I want. It's mostly opaque with just a small window for the actual color to peek through. I haven't had leaking problems, which is a plus! The larger tube has a pump, which is handy for those who tend to dispense more than they need--guilty!

Kem its cosmetics cc cream review

This was the perfect complement to dry and cold winter weathers. My skin was peeling in spots and dry to the touch yet this smoothed all that out, giving me a dewy finish. I often powder over top because I prefer a matte finish but it's great if my skin is dehydrated and I only want to use one product. I usually carry blotting sheets or powder anyway so touch ups are minor. The formula is quite nourishing so I'd only recommend it to dry skin people. If you have normal or dehydrated skin, an oil absorbing primer or powder is highly recommended. But for oily skin, that's too much trouble for a simple product. I haven't experienced any sensitivities to this product, which is often the case for me. I have relatively tough skin that rarely reacts to new products so that's not so helpful for sensitive skin types.

At first, I didn't like this product. This is much thicker than a moisturizer or any of the Korean bb creams I've tried. Since it is marketed as a cc cream, I used my fingers. I got a streaky application that took forever to blend in. I do feel compelled to disclose that I'm not very good at applying base makeup with my fingers. Brushes and sponges are a lifesaver! The key to using fingers is to use a very small amount at a time, smaller than a pea sized. But my favorite method of application is still my flat top brush. I apply half a grape sized blob, dot it all over my face and use the brush to gently stipple in on. If I use swiping motions, I get streaky brush strokes but a gentle dab will erase that. I did use it with a damp Beautyblender but that gave me such a sweaty and wet looking finish to my skin that I immediately had to use powder to tone it down. I find that it sets in about 10-15 minutes to a dewy finish. Some days, I feel compelled to powder over top, but today, I left it alone and added highlighter for an even glowier glow.

Even though this product contains titanium dioxide and zinc oxide, I don't have a white cast on my skin nor do I get flashback in photos. My skin is definitely more luminous, bordering on shiny but that's not the same as flashback. This may be why the product is thicker than other tinted moisturizer-type products but fret not, it's easy to blend with a brush. While we're on the topic of SPF, the amount of product you apply is very important. I use about two pea-sized amounts for maximum coverage. In general, a US nickel-sized amount is recommended for adequate protection, which I think I've achieved. For a more precise measurement, it should be two milligrams per square centimeter of skin. Sunscreen should be reapplied every two hours or after swimming or heavy sweating. Since it's makeup, I don't reapply this but use a spray-on sunscreen instead.

Wear time is decent for a cc cream. If I'm active or outside that day, I will get super shiny and oily. So for those days, I will make sure to powder and use a setting spray. After about 5 hours of being indoors, I'll need to blot or powder. Blotting doesn't alter coverage, which I'd say is pretty close to full. I'd say it's medium to full but I'm not covering tattoos or birthmarks. The cc cream covers redness and fresh post-inflammatory hyperpigmentation with ease. It doesn't bunch around dry spots or active breakouts but can gather unattractively in the corners of my nose throughout the day. A finger smooths that out but I wanted to let you know that it won't look pristine all day with no touch ups. I have yet to try a product that looks exactly the same from application to end.

One negative about this product is the scent. It's somewhere between overripe citrus and rotting oranges. Not the most pleasant but thankfully, doesn't linger. I'm not sure if mine went bad but that's how it smelled like in the beginning too. I haven't used the larger bottle but the smaller one has me wary.

{THE SWATCH}

Kem its cosmetics cc cream review

Color wise, it has a warm undertone. I can't decide if it has an olive or a peach undertone. When I first dispense it, it looks olive but as I let it sit on my skin, it oxidizes into a peachier tone. In the winter, it was slightly too dark for me but with my summer tan, it's the perfect match. As I mentioned, there are 5 shades total. Light is the second lightest shade, going all the way up to a Rich. All shades seem to lean on the warmer side.

As you can see, it's peachier than my MUFE HD 120, which is my exact winter shade. Bareminerals Buttercream is slightly peachier but as the formula is sheerer, it blends into my skin well. The other 3 are other bb creams that I have. All those are the wrong colors for me but are good for mixing into my lighter colors.

{THE LOOK}

Kem its cosmetics cc cream review

The before just has skincare (Garnier Dark Spot Corrector and sunscreen). My pores were looking quite large that day and you can see that I have redness around my nose and several post-inflammatory hyperpigmentation (darn that time-of-the-month!) I think it does a great job at covering those marks. Some spots stick out but I don't feel compelled to cover it completely because it helps my skin look more natural.

{THE BOTTOM LINE}

I'd say it's worth it for those who are looking for natural looking skin. I'm not a fan of full coverage foundations so this strikes the best balance between real skin and coverage. It's easy to apply and not fussy. It's not as matte as I'd like but there are products to help me get the finish I want.

What is the difference between IT CC cream and IT foundation?

Here's the main difference: while foundation serves to conceal our flaws, whether it be redness or dark spots, BB and CC creams seek to nurture our skin while also providing coverage.

Is CC cream good for mature skin?

CC creams benefit various skin types but many are great for mature skin as they are known to even out tone and conceal imperfections without sitting in fine lines or creases.

Does CC cream actually work?

An effective 2-in-1 skin care product, a CC cream delivers much the same results as using a colour correcting concealer together with a foundation. CC creams neutralise the look of skin imperfections by utilising colours opposite of each other on the colour wheel.

Does Perbelle CC cream really work?

The customer Perbelle CC Cream reviews are generally positive, with many users praising its ability to provide natural-looking coverage and improve the overall appearance of the skin. Some users have reported that it helps to reduce the appearance of fine lines and wrinkles over time.